CONVERGENCE

what is convergence -
- media technologies coming together and performing similar tasks
hardware capability to do more than before
eg: phones to make phone calls, sends  text, email, take pictures, access to the internet , listen to music, produce films , distribute the list goes on,,,,

I consume media through my device on my phone, I listen to Spotify and have access to social media which I use.
I create media through using social media and posting on my snap chat stories
digital technologies are changing the ways in which advertising and marketing are  being distributed and consumed.
the same is happening all over media , as you can now get a professional camera  you can now get and now is accessible by the public. and can be at a greater quality.

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