Saul Segalov Unit 20 and 24 (prep)

what is convergence - - media technologies coming together and performing similar tasks hardware capability to do more than before eg: phones to make phone calls, sends  text, email, take pictures, access to the internet , listen to music, produce films , distribute the list goes on,,,, I consume media through my device on my phone, I listen to Spotify and have access to social media which I use. I create media through using social media and posting on my snap chat stories digital technologies are changing the ways in which advertising and marketing are  being distributed and consumed. the same is happening all over media , as you can now get a professional camera  you can now get and now is accessible by the public. and can be at a greater quality.

Camera  - close up  - mid shot - long shot Editing  - speed of shots  voice overs   Text - inform and promote social media links - marketing your products  call to action telling the target audience LOGO SLOGAN COLOUR SCHEME MUSIC CHARACTERS beyonancey advert  music - dangerous , fever linked to the slogan colour -  red and orange font -  romantic and fantasy driven call to action - KFC characters - middle aged , working , different ethnicity music - comedy - call to action -  go and buy the salad burger king characters - mens campaigns  so all men

Harmful ads Criminal damage  - shows 3 children smoking in broken clothes in a rough area - This is bad because as it shoed what looks to be like 13 year olds smoking and therefor breaking the law. The ASA took the advert down and made sure that the image could not be used in future magazines. MiuMiu - In this advert is shows a 14 year old girl sitting on a train track whilst being upset - This is bad because it has connotation of suicide and it also encourages children to play and go to train tracks  The ASA  agreed to an extent that it was irresponsible but they also saw that as it was an adult magazine it wasent as big of an issue.  misleading ads  POM wonderful LLC - The bottle is presented with a POM bottle, with a noose around saying "cheat death"  - This can be seen as very misleading as it obliviously does not cheat death The ASA concluded that is was misleading and decided to not let the the advert be shown again...