ASA
Harmful ads
Criminal damage
- shows 3 children smoking in broken clothes in a rough area
- This is bad because as it shoed what looks to be like 13 year olds smoking and therefor breaking the law.
The ASA took the advert down and made sure that the image could not be used in future magazines.
MiuMiu
- In this advert is shows a 14 year old girl sitting on a train track whilst being upset
- This is bad because it has connotation of suicide and it also encourages children to play and go to train tracks
The ASA agreed to an extent that it was irresponsible but they also saw that as it was an adult magazine it wasent as big of an issue.
misleading ads
POM wonderful LLC
- The bottle is presented with a POM bottle, with a noose around saying "cheat death"
- This can be seen as very misleading as it obliviously does not cheat death
The ASA concluded that is was misleading and decided to not let the the advert be shown again
Ribena
The Ribena advert shows a toothbrush insted of the bristlesThe advert can be seen as very misleading as Ribena is not actually good
The ASA concluded that they will have to make sure that Ribena could not post any more of these ads as its not actually improve
Offensive
Student clubs
The advert shows a quote of are you dyslexic but all spelt wrong and backwards.
This is bad as it take the mick out of disabilities
The ASA concluded that the advert was offensive and tried
NHS
The advert shows the guy who is actually hooked by a fishing rod.
The ASA allowed it to be show when children were unlikely to be seen it.
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