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CONVERGENCE

what is convergence - - media technologies coming together and performing similar tasks hardware capability to do more than before eg: phones to make phone calls, sends  text, email, take pictures, access to the internet , listen to music, produce films , distribute the list goes on,,,, I consume media through my device on my phone, I listen to Spotify and have access to social media which I use. I create media through using social media and posting on my snap chat stories digital technologies are changing the ways in which advertising and marketing are  being distributed and consumed. the same is happening all over media , as you can now get a professional camera  you can now get and now is accessible by the public. and can be at a greater quality.
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anasylse adverts

Camera  - close up  - mid shot - long shot Editing  - speed of shots  voice overs   Text - inform and promote social media links - marketing your products  call to action telling the target audience LOGO SLOGAN COLOUR SCHEME MUSIC CHARACTERS beyonancey advert  music - dangerous , fever linked to the slogan colour -  red and orange font -  romantic and fantasy driven call to action - KFC characters - middle aged , working , different ethnicity music - comedy - call to action -  go and buy the salad burger king characters - mens campaigns  so all men
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ASA

Harmful ads Criminal damage  - shows 3 children smoking in broken clothes in a rough area - This is bad because as it shoed what looks to be like 13 year olds smoking and therefor breaking the law. The ASA took the advert down and made sure that the image could not be used in future magazines. MiuMiu - In this advert is shows a 14 year old girl sitting on a train track whilst being upset - This is bad because it has connotation of suicide and it also encourages children to play and go to train tracks  The ASA  agreed to an extent that it was irresponsible but they also saw that as it was an adult magazine it wasent as big of an issue.  misleading ads  POM wonderful LLC - The bottle is presented with a POM bottle, with a noose around saying "cheat death"  - This can be seen as very misleading as it obliviously does not cheat death The ASA concluded that is was misleading and decided to not let the the advert be shown again...
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Attributes-

Attributes - skills charartistics and qualities someone is good at. My personnel Attributes: Bod , funny , ambitions , impatient , leader , unique , cool, sporty , rude, polite Behavioural -  focused passion embracing change Personal  resilience focused  creative leadership skills embracing change Professional  public image resilience communication manging ur time focused  creative leadership skills passion respectful listening embracing change Social  media officer   The Office for National Statistics (ONS) is transforming the way it uses data to produce the UK’s most closely-watched statistics and analyses. Good statistics make for effective government and hold the powerful to account. As an impartial body operating independently of Ministerial control, winning public trust is central to our mission. We’re looking for two talented media and PR professionals to join a motivated, hardworking and well-regarded team th...
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Advertisement job roles

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Advertsiemnt agency logo

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Introduction to Advertising

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Advertising -  A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. media platforms you advertise on  - Magazine adverts   - Video adverts - Social media adverts  - Television  - Radio  - Websites pop ups  - Public transport  - leaflets  - Trailers - Banners Evian - live young  https ://www.bing.com/videos/search?q=evian+baby+advert&& view=detail&mid=FA01D9B464FAF89DC736FA01D9B464FAF89DC736&rvsmid=62EACD57E20732F53A1162EACD57E20732F53A11&FORM=VDQVAP overall Evian live young campaign shows consistency throughout there campaign this is evident through all 3 of these picaes of advertisement as they all have an aspect of keeping young by drinking Evian water. this shown through all the baby features popp...
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