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CONVERGENCE

what is convergence - - media technologies coming together and performing similar tasks hardware capability to do more than before eg: phones to make phone calls, sends  text, email, take pictures, access to the internet , listen to music, produce films , distribute the list goes on,,,, I consume media through my device on my phone, I listen to Spotify and have access to social media which I use. I create media through using social media and posting on my snap chat stories digital technologies are changing the ways in which advertising and marketing are  being distributed and consumed. the same is happening all over media , as you can now get a professional camera  you can now get and now is accessible by the public. and can be at a greater quality.
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Introduction to Advertising

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Advertising -  A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. media platforms you advertise on  - Magazine adverts   - Video adverts - Social media adverts  - Television  - Radio  - Websites pop ups  - Public transport  - leaflets  - Trailers - Banners Evian - live young  https ://www.bing.com/videos/search?q=evian+baby+advert&& view=detail&mid=FA01D9B464FAF89DC736FA01D9B464FAF89DC736&rvsmid=62EACD57E20732F53A1162EACD57E20732F53A11&FORM=VDQVAP overall Evian live young campaign shows consistency throughout there campaign this is evident through all 3 of these picaes of advertisement as they all have an aspect of keeping young by drinking Evian water. this shown through all the baby features popp...
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anasylse adverts

Camera  - close up  - mid shot - long shot Editing  - speed of shots  voice overs   Text - inform and promote social media links - marketing your products  call to action telling the target audience LOGO SLOGAN COLOUR SCHEME MUSIC CHARACTERS beyonancey advert  music - dangerous , fever linked to the slogan colour -  red and orange font -  romantic and fantasy driven call to action - KFC characters - middle aged , working , different ethnicity music - comedy - call to action -  go and buy the salad burger king characters - mens campaigns  so all men
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