Introduction to Advertising

Advertising - 

A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time.

media platforms you advertise on 

- Magazine adverts 
- Video adverts
- Social media adverts 
- Television 
- Radio 
- Websites pop ups 
- Public transport 
- leaflets 
- Trailers
- Banners

Evian - live young 






overall Evian live young campaign shows consistency throughout there campaign this is evident through all 3 of these picaes of advertisement as they all have an aspect of keeping young by drinking Evian water. this shown through all the baby features popping up. There colour scheme also ties into this only using baby couleurs like baby pink and baby blue.
 The use of the logo over all 3 advertisement platforms is to create brand awareness and identity.


Nike dream crazy 

I believe that the target audience is focused at a younger market however it is also targeted at a range of groups such as black , white , disable and give children a chance to believe 





Comments

  1. JCoSS Media DeptFebruary 24, 2019 at 7:17 AM

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  2. JCoSS Media DeptFebruary 24, 2019 at 7:30 AM

    A basic explanation of two ads which shows some appreciation of target audience. There is though no reference to the Iceland or Gilette adverts - this needs to be completed asap.

    Moving forwards, please always answer class questions in paragraphs, rather than just sentences.

    Mr P

    ReplyDelete

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